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Breakfast Cereals Market : In-Depth Market Research Report 2014 – 2019

Press Release

Persistence Market Research’s recently published report on the global breakfast cereals market is a study of the global market for breakfast cereals in terms of global production, shipment, segments, growth rate, key regions, and present and forecast dynamics over a five-year period, 2014-2019. The report offers an overview of breakfast cereals and proceeds with the key factors that are the most likely to influence the market condition during the forecast period.

The drivers section discusses all the key factors impacting the market growth, changing consumer tastes, and latest trends in the industry. The next part focuses on the restraints that may affect the market position by 2019 end. There are multiple low impact and high impact factors, which are extensively analyzed in both the section of the report. The next portion of the report includes key trends and opportunities that prompt at the upcoming chances of growth for the breakfast cereals market. It helps manufacturers to understand what trends to follow and which opportunities to capitalize on.

In the next section, the report illustrates the two key segments of the global breakfast cereals market, based on the form. Both of the segments are extensively studied and analyzed for estimated market values. Regional analysis of the market includes the four key geographies that hold remarkable shares in the global revenues. The report individually throws light on each of the regional market and its growth prospects.

The next section provides valuable insights into the key market players, which elaborates companies’ planning and strategies for growth, including their investment plans and new product launches. The report includes a competitive landscape section to map the competitive position of companies based on maturity and growth of the breakfast cereals market in several regions. Company profiles are included at the end of the report. These cover company overview, product and services, financial overview and the latest strategic developments of the company.

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Research Methodology

To deduce the global breakfast cereals market size, the report considers various aspects based on secondary research. Furthermore, key data points such as region-wise split and market split by product type, vehicle type, and distribution channel; and qualitative inputs from primary respondents have been incorporated to arrive at appropriate market estimates. The forecast presented in the report assesses the total revenue generated and expected revenue contribution in the global breakfast cereals market.

The report begins with sizing the market in terms of value and volume for the base year, which forms the basis for forecasting how the market is anticipated to take shape in the near future. Given the characteristics of the market, gathered data is triangulated via different analysis based on supply side and demand side drivers and other key dynamics of the global breakfast cereals market. To develop the market forecast, Persistence Market Research has also conducted a factor analysis to understand the impact of various forces/factors on the target market. The report provides forecasts not only in terms of CAGR but also presents a detailed analysis based on key parameters such as Year-on-Year (Y-o-Y) growth to understand market predictability and to identify the right opportunities.

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Another key feature of this report is an analysis of the global breakfast cereals market and the corresponding revenue forecast in terms of absolute dollar opportunity, usually overlooked while forecasting the market. However, absolute dollar opportunity is critical in assessing the level of opportunity that a provider can look to achieve, as well as to identify potential resources from a sales perspective in the global breakfast cereals market. Further, to understand key segments in terms of their growth and overall global breakfast cereals market performance, Persistence Market Research has developed a market attractiveness index to help providers identify existing market opportunities in the global breakfast cereals market.

Table of Content

Chapter 1 Preface 11

1.1 Report Description 11

1.2 Scope and Definition 11

1.2.1 Product segments covered in the report 11

1.2.2 Regions covered in the report 11

1.3 Research Methodology 11

Chapter 2 Market Synopsis 13

Chapter 3 Porter’s Five Forces Analysis 16

3.1.1 Bargaining power of suppliers 16

3.1.2 Bargaining power of buyers 17

3.1.3 Threat of new entrants 17

3.1.4 Threat from substitutes 17

3.1.5 Degree of competition 17

Chapter 4 Industry Overview 18

4.1 Introduction 18

4.2 Market Drivers 19

4.2.1 Fast growth in Asia Pacific breakfast cereal market to drive the global market 19

4.2.2 Growing number of convenience stores are increasing brand visibility and changing breakfast habits in emerging markets 19

4.3 Market Restraints 20

4.3.1 Sourcing of palm oil is developing into big threat for cereals manufacturers 20

4.3.2 Availability of alternative breakfast options undermines market growth 20

4.4 Opportunities 21

4.4.1 New tastes and new consumer groups offer market growth opportunities 21

4.5 Key Challenges 21

4.5.1 Expensive production of gluten-free products is expected to increase production cost 21

4.5.2 Rising energy and commodity prices pose a big challenge for the market 22

Chapter 5 Market Size and Forecast by Product 24