Phytochemicals are the products derived from organic plants and are used in the manufacturing of organic food and food supplements. Increasing organic agriculture has resulted in the significant demand for phytochemical and plant- based products in the nutraceutical industry. The consumption of plant extracts and ingredients prevents various diseases as plants derived products are considered more beneficial in comparison to other chemical based medicines for healthy people. Due to the growing health awareness among consumers about the harmful side effects of chemically processed products, there has been enormous rise in demand for phytochemicals and other organic plant based product in the recent years coupled with the paradigm shift in the consumer preference towards natural phytochemical and plant derived nutraceutical products fuelling the acceptance for plant based extracts among wholesalers and retailers in comparison to chemically synthesized products.
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Nutraceuticals industries on fast pace are incorporating phytochemicals and plant extract ingredients in their product range for treatment of chronic diseases, health supplements, anti-ageing products, which has generated interest among the aging population particularly in European region. This acts as prime driver for continuously rising demand for the phytochemical products. The dietary supplements market for plant extracts and phytochemicals has shown substantial growth in past years. But, still there lies a gap between demand and supply in the American market that directed to high imports of phytochemical products from other nations, also it has been witnessed that lifestyles diseases such as diabetes, hypertension, cancer and obesity cases increased in recent years in North American region. Major restraining factors to the growth of phytochemical market growth are raw material unavailability, price fluctuations, trade of the raw materials, changing price regulations and policies surrounding natural ingredients and availability of other plant derived products in the market.
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The global phytochemicals market is divided into seven regions, namely seven regions, namely Eastern Europe, Latin America, Asia Pacific excluding Japan (APEJ), North America, Japan, Western Europe, and Middle East and Africa (MEA). In the North American region, U.S. is the largest producer for phytochemicals and plant extracts owing to robust healthcare market followed by Canada. In Latin America, companies in Mexico are focused on improving marketing strategies such as competitive assessment, market diversification, market penetration, technological advancements, and market and product development. However, APEJ region holds the key opportunities for exponential growth in coming years majorly in developing economies such as India and China. Since, these countries are privileged of being the hub of the ancient history of herbal extracts a, thereby sailing a smooth way towards the accelerating demand for the phytochemical products.