The global real-time bidding market is expected to gain huge returns in the near future. Increasing use smartphone and high rate on investment (RoI) are the factors driving demand in this market. Increasing allocation of budgets for advertising by enterprises is also anticipated to expand the global real-time bidding market. Moreover, numerous e-commerce and retail companies are focusing on investing huge sum of money on marketing solutions to avoid errors and time wastage.
Key offering of the global real-time bidding market report is the presented in a comprehensive manner in this report. It gives out information related to the recent trend taking place and opportunities that will accelerate the growth in this market. Challenges that might hinder the growth in this market are also explained in the report. A compilation of all the factors will help the readers to gain complete knowledge about the market. It will also benefit the stakeholders to make better and smarter decisions for their growth.
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Global Real-time Bidding Market: Trends and Opportunities
Among the recent trends prevalent in the global real-time bidding market are related to mergers and acquisition, collaboration, and expansion. Large numbers of prominent players are implementing these strategies to gain maximum share in the market and increase their dominance among their competitors. For instance, Abode introduced new updates to its Adobe Marketing Cloud solutions, where the company will be integrating Adobe Dynamic Creative Optimization (DCO) feature into cloud market solution.
Recently, the hybrid auction model was launched by Smaato that will provide a more profitable and flexible programmatic environment for both publishers and media buyers. Another example is of Google, who introduced Exchange Bidding solution. This will help customers who use DoubleClick for Publishers (DFP) solution. This solution will provide various options to publishers to help them earn revenue through their display ad inventory. Considering these changes, the real-time bidding market is likely to experience huge growth in the coming years.
Global Real-time Bidding Market: Geographic Analysis
Geographically, North America is likely to dominate the global real-time bidding market. Large number of smartphones user in this region is the major basis behind the dominance of this region. In addition, larger number of online viewers have further increased the chances of growth of the global real-time bidding market.
Asia Pacific, on the other hand, is also expected to contribute considerably in expanding the global real-time bidding market. Increasing penetration of internet, growing use of smartphones, and increasing adoption of advanced marketing technologies by entrepreneurs are anticipated to fuel demand in the Asia Pacific real-time bidding market.
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Global Real-time Bidding Market: Companies Mentioned
In the vendor landscape segment, the global real-time bidding market includes some of the leading players including Google, Yandex, Adobe, WPP plc, CRITEO ADVERTISING, Salesforce, Facebook, Smaato, PubMatic, and Rubicon Project. These players are engaged in mergers and acquisition, collaboration, partnerships, and innovation. They are also working on product enhancement, pricing of their products, and launching new products. For instance, Google collaborated with Publift to assist the latter to launch Exchange Bidding in several countries. There are high chances that Publift could generate higher revenue through Ad Manager. Other players such as Smaato and Adobe are also using similar strategies to gain larger share in the global real-time bidding market.