Active Air Deflector Market – Strikes Demands by Emerging Trends and Growth Opportunities

Press Release

Active Air Deflector Market Introduction

The active air deflector is an electronically controlled air dam fitted below the front bumper to guide the air flow and improve aerodynamics of the vehicle. During low speeds, the active air deflector is retracted and allows air to flow underneath the vehicle. Once the vehicle surpasses a pre-defined speed limit, higher than around 35 miles per hour, the active air deflector is deployed and redirects the air around the vehicle, thereby reducing the air drag.

Active Air Deflector Market – Competitive Landscape

Magna International Inc. has supplied active air deflector’s first high volume supply to the industry for the 2019 Ram 1500 pick-up. The active air deflector is made from a two-shot injection molding process. The active air deflector and active grille shutter is made of plastic and enables 225 pound weight reduction.

Active Air Deflector Market Dynamics

Rise in in sales of SUVs that require effective aerodynamics is driving the active air deflector market

The SUV segment in Europe expanded by around 27% in 2017. SUVs have been witnessing a steady demand. These vehicles have gained major popularity in Asia Pacific, especially in India and China. SUVs the vehicle SUVs encounter high air drag and face emission and low fuel economy challenges due to their high clearance. Consequently, adoption of active air deflectors is essential to effectively manage vehicle aerodynamics.

Increasingly stringent in vehicle emission norms drive the demand for active air deflectors

Increasingly stringent emission norms for vehicles are compelling automakers to improve vehicle aerodynamics in order to lower carbon emission and improve fuel economy of their vehicles. The EU has set a target to reach carbon emission level to 95g/km for passenger cars by 2020. Consequently, automakers are expected to adopt the active air deflectors, which in turn is projected to boost the active air deflector market.

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Rise in sales of electric vehicles to drive the active air deflector market

Governments of various countries, such as China and those in Nordic region, are offering lucrative incentives for the purchase of electric vehicles. It has become imperative to reduce the air drag in electric vehicles, as it consumes considerable battery power. It is essential to minimize the drag in order to boost the feasibility of electric vehicles and enhance the efficiency of electric batteries. Therefore, a rise in the demand for electric vehicles is estimated to drive the active air deflector market.

Active Air Deflector Market Segmentation

Based on the vehicle type, the active air deflector market can be segmented into

  • Passenger Vehicle
  • Light Commercial Vehicle
  • Heavy Commercial Vehicle

Based on the sales channel, the active air deflector market can be bifurcated into

  • OEM
  • Aftermarket

Highlights of the report:

  • A complete backdrop analysis, which includes an assessment of the parent market
  • Important changes in market dynamics
  • Market segmentation up to the second or third level
  • Historical, current, and projected size of the market from the standpoint of both value and volume
  • Reporting and evaluation of recent industry developments
  • Market shares and strategies of key players
  • Emerging niche segments and regional markets
  • An objective assessment of the trajectory of the market
  • Recommendations to companies for strengthening their foothold in the market