Pretzel salt is a food grade, crushed, white crystalline, NaCl (sodium chloride) produced under strict process control procedures. It is made from finely grounded salt that doesn’t absorb moisture as much as regular salts. The grains of pretzel salt are flat and rectangular shaped. The shape of the pretzel salt adheres to pretzels and other baked goods such as bread, hard rolls, and bagels. Additional applications of pretzel salt include fortification of meat, salt-coated fish, zucchini fritters and pickling. Increasing demand for ready-to-eat food products and the needs of healthy snacks are assisting the growth of the pretzel salt market.
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Increasing Consumption of Pretzel and Other Baked Goods is Providing a Lift to the Pretzel Salt Market
Pretzel salt is a non-melting salt, also known as coarse food grade salt. Pretzel salts’ distinctive features include translucent appearance and non-containment of additives. Its opaque, white color promote visual appeal. The size of the coarse particle of the pretzel salt is ideal in a way that it provides excellent handling properties and superior storage in baked goods. Pretzel salt is carefully extracted and contains no-additives and thus is considered natural or organic and it can be used for the clean label products, which is one of the major driving factor of the market. On account of the benefits it provides, the nutrient-dense pretzel salt has been receiving quite a buzz. The aspects that hold out as the most important driver for the growth of the pretzel salt market are the wide range of applications it possesses in the food industry.
Global Pretzel Salt Market: Segmentation
On the basis of application, global pretzel salt market has been segmented as –
- Baked Goods
- Dry Blends
On the basis of product type, global pretzel salt market has been segmented as –
On the basis of distribution channel, global pretzel salt market has been segmented as –
- Direct Sales (B2B)
- Indirect Sales (B2C) Hypermarkets/Supermarkets Online Stores Specialty Stores Other Retailers
Global Pretzel Salt Market: Key Participants
Examples of some of the key players operating in the global pretzel salt market are Cargill, Morton Salt, Hoosier Hill Farm LLC, Santa Cruz Biotechnology, Inc., SaltWorks Inc., QualiTech Corp.,San Francisco Salt Company, Jacobsen Salt Co., Barry Farm Foods, and Southwest Salt Company LLC, among others.
Key Developments in Pretzel Salt Market
In 2016, SaltWorks Inc. launched a new portal for Salt, which includes pretzel salt to serve B2B consumers. The wholesalers and bulk consumers are covered in this portal. The website is mobile-friendly, and the company received an innovation award for best B2B user experience for it.
Opportunities for Market Participants in Pretzel Salt Market:
The number of producers of pretzel salt present in the market is limited at the moment, so the opportunities lie for the players ready to enter the pretzel salt market. The increase in consumption of baked goods such as pretzels and other products is on the rise and is assisting the growth of the pretzel salt market. Besides, certifications such as HALAL and KOSHER gained by the producers is expected to promote the sale of pretzel salt in retail and other specialty stores. The increase in consumption of overall pretzels especially salted pretzels is giving the manufacturers an opportunity to expand their business in the pretzel salt market. Geographically, the demand for Pretzel Salt in the Asia Pacific and Middle East & Africa is growing. Increasing manufacturing units in UAE and other countries could result in increased output capacity and upstream demand for pretzel salt. Due to its wide range of applications in baked goods and other food products as a preservative, the pretzel salt market is gaining a significant grip and is expected to grow at a steady CAGR in the years to come.
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