Mark Wailing
Europe Craft Beer market is expected to grow with a CAGR over 22% during the forecast period 2018-2025 owing to increasing demand for beverages, and its great variety of styles, flavors & penetration of new market offerings as compared to usual beer options. Low ABV content of the beverage further balances these flavors and minerals, reducing the risk of cancer, diabetes, heart diseases. Recent self-grooming trend has influenced the younger population to adopt healthier beverages with low alcohol content like craft beer, backed by the influence of digital media.
Rising number of microbreweries across the Europe produces a small amount of beer but emphasize on the quality, taste and new product innovation according to the changing palate of beer drinkers. Shifting consumer’s preferences towards a healthy lifestyle is reducing excessive consumption of alcohol. Thus, rising consumer preference for flavored and low ABV beer and increasing penetration of craft beer will propel the Europe craft beer market over the forecast periods.
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Europe craft Beer Market Competitive Landscape
Companies such as BrewDog, Chimay Brewery, Duvel Moortgat Brewery, Boston Beer Company, Mikkeller Brewing Company, Beavertown Brewery, AF Brew, Asahi Breweries, Himburgs Braukunstkeller, Buxton Brewery, Stone Brewing, Thornbridge Brewery, and Van Pur Brewery are the key players in Europe craft beer industry.
Europe Craft Beer Market: Scope
On the basis of the Product, the Europe craft beer market is categories as Lager, Ale, Stout & Porter and Others. Based on distribution channel the market is segmented into On-Trade and Off-Trade. Finally, the report covers the analysis of these segments across North, South, East, West, and Central along with the qualitative analysis for market estimates that boosts the growth of the Europe Craft Beer Market during the forecast period
Europe Craft Beer Market: By Product Type
Lager: Lager type of craft beer market size was registered at USD 4.3 Billion in 2018. Lagers are made using bottom-fermenting yeast and are fermented at cooler temperatures around 46-550 Pale Lager is the most popular type of lager, boasting a lighter color and body. They are highly carbonated and have a much lighter taste. In 2017 lager holds the largest segment of Europe craft beer market.
Ale: Ale type of craft beer market is projected to grow with a growth rate over 25% during the forecast period, 2018-2025. Ales are the oldest types of beer and have been around for thousands of years. Ales are made using top-fermenting yeast and are fermented at warmer temperatures around 65-76 Degree
Europe Craft Beer Market: Distribution Channel Analysis
On-Trade: On-Trade distribution channel of craft beer contribute the maximum sales in terms of volume. Europeans usually prefer restaurants, bars, wineries, and breweries to socialize over a beer majorly due to rapid growth of hospitality sector. Moreover, the growths of microbreweries that offer their own craft beers also contribute to the On-Trade craft beer business.
Off-Trade: Off-Trade distribution channel is witnessing significant growth due rate they offer is much cheaper rate than their On-Trade counterpart. The off-trade market includes all retail outlets like hypermarkets, supermarkets, convenience stores, mini markets, kiosks, wines & spirits shops etc.
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