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Pulse Protein Market Increasing Demand for Natural Food Ingredients & Rapid Popularization of Veganism Are Widening Scope of Penetration

Press Release

Pulses are a type of plants in the legume family. Pulses contain high amount of proteins. According to the FAO records, there are a total of 11 types of pulses such as dry beans, lupines, dry broad beans, vetches, dry peas, Bambara beans, chickpeas, and lentils. The protein and fiber content in pulses is high and the fat content is low. The demand for protein-rich food products is higher which leads to the launch of products that contain a high amount of protein.

Consumer preferences for food consumption are changing, which is an important factor fueling the plant-based protein market. Pulse protein is an affordable and healthier plant-based protein. Awareness about the benefits of plant-based products over animal-based products is increasing in developed countries which leads to an increase in the demand for pulse protein in developed countries.

Consumers are searching for healthier, safer, and low-cost protein source alternatives for animal, soy, and wheat protein without compromising on product quality. Pulses are rich in protein, vitamins, and carbohydrates and low in fat making them the best alternative for protein. This leads to an increase in demand for pulse protein in the forecasted period.

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Pulse Protein Market: Segmentation

On the basis of source, the global pulse protein market has been segmented as –

  • Beans
  • Chickpeas
  • Yellow Peas
  • Lentils
  • Lupins
  • Others

On the basis of nature, the global pulse protein market has been segmented as _

  • Organic
  • Conventional

On the basis of form, the global pulse protein market has been segmented as –

  • Isolates
  • Concentrates
  • Hydrolysates

On the basis of end use, the global pulse protein market has been segmented as –

  • Food and Beverages
    • Bakery & Confectionery
    • Snacks & Cereals
    • Meat Additives
    • Beverages
    • Others
  • Infant Nutrition
  • Sports Nutrition
  • Pharmaceuticals
  • Animal Feed
  • Others

On the basis of region, the global pulse protein market has been segmented as-

  • North America (United States, Canada)
  • Latin America (Brazil, Mexico, Argentina, Rest of Latin America)
  • Europe (Germany, U.K., France, Italy, Spain, Benelux, Nordic, Russia, Poland, Rest of Europe)
  • South Asia (India, Thailand, Indonesia, Malaysia, Rest of South Asia)
  • East Asia (China, South Korea, Japan, Rest of East Asia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC, South Africa, Rest of MEA)

Growing Awareness of High Nutritional Value of Pulse Protein

Pulse proteins are extracted from pulses such as pea, chickpea, lentil, beans, etc. They contain a high amount of glutamic acid, lysine, aspartic acid, and arginine. Pulses also contain essential amino acids. Most of the pulses contain around 17-30% protein. Pulse protein supplies a unique array of amino acids, which are the building blocks of body tissue (including skin, hair, and nails), muscles, DNA/RNA, hormones, and enzymes that help the body and immune system to function normally. Being rich in lysine and arginine, pulse protein is especially beneficial for individuals with active lifestyles.

Pulse protein provides approximately 30% of the iron required per day in a single serving. Plant-based and other vegetarian protein sources align with consumer interest in reducing red meat consumption and growing interest in vegetarian and vegan products.

Increasing Focus toward Preventive Care Subsequently Driving the Demand for Pulse Protein

Consumers are rapidly shifting towards consumption of dietary supplements, which include pulse protein, for better health, to prevent future health-related issues, and to meet dietary requirements. A growing number of consumers, especially baby boomers, are consuming dietary supplements to prevent chronic conditions such as osteoporosis, cardiovascular diseases, and visual and memory loss related to aging.

Moreover, consumers are also consuming plant and pulse proteins to get rid of common diseases such as cold or digestive problems. Consequently, the demand for plant proteins such as pulse proteins, to prevent diseases has shown robust growth in the past 10 years across the globe. A majority of the US population is health conscious and aware of the benefits of preventive healthcare.

Manufacturers of natural ingredient-based proteins such as pulse protein, are promoting various products using channels such as marketing campaigns, magazines, and online portals to fuel the demand for such products. Pulse protein is entirely natural and plant-based high protein and derived from pulses. These extracts are highly soluble, easy to digest, and do not cause any allergies. This leads to an increase in demand for pulse protein in the forecast period.


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Use of Pulse Protein in Meat Analogues

Over the last few years, there has been an increase in consumption of meat analogs also known as a meat substitutes, meat surrogates, and meat replacement foods. These analogs have high protein and nutritional content similar to that of meat, making them widely popular among vegetarians worldwide.

Meat alternatives and analogs are very diverse and can be purchased from outlets such as natural food stores, leading supermarkets, and food cooperatives in developed and some developing countries across the globe. Pulse protein is also used to make this meat analogs products. Thus, increasing the growth of the pulse protein market globally.