Press Release
This report covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies

Decorative Film refers to the architectural window film. Decorative window films are installed on the inside surfaces of glass and resist scratches. They allow glass to serve as a barrier that maintains an open feeling without sacrificing confidentiality, privacy or visual separation.
Decorative Film industry is relatively concentrated, manufacturers are mostly in the North America, Europe and APAC. Among them, North America production volume accounted for more than 40% of the total production volume of global Decorative Film in 2017. Eastman is the world leading manufacturer in global Decorative Film market with the market share of 10.55%, in terms of production, followed by 3M. Solar Gard-Saint Gobain and Madico.
With the increasing in production capacity, expected that the Decorative Film raw material price will be stable in the short term. However, the improvement of energy, transportation costs, and labor costs, will play a significant role in promoting the cost of Decorative Film.

According to this study, over the next five years the Decorative Film market will register a 1.2% CAGR in terms of revenue, the global market size will reach US$ 700 million by 2024, from US$ 660 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Decorative Film business, shared in Chapter 3.

This report presents a comprehensive overview, market shares, and growth opportunities of Decorative Film market by product type, application, key manufacturers and key regions and countries.

This study considers the Decorative Film value and volume generated from the sales of the following segments:

Segmentation by product type: breakdown data from 2014 to 2019, in Section 2.3; and forecast to 2024 in section 11.7.
Solar Control Window Film
Safety / Security Window Film
General Glass Film
Spectrally Selective Window Film

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Segmentation by application: breakdown data from 2014 to 2019, in Section 2.4; and forecast to 2024 in section 11.8.

This report also splits the market by region: Breakdown data in Chapter 4, 5, 6, 7 and 8.
United States
Southeast Asia
Middle East & Africa
South Africa
GCC Countries

The report also presents the market competition landscape and a corresponding detailed analysis of the major vendor/manufacturers in the market. The key manufacturers covered in this report: Breakdown data in in Chapter 3.
Solar Gard-Saint Gobain
Hanita Coating
Garware SunControl
KDX Optical Material

In addition, this report discusses the key drivers influencing market growth, opportunities, the challenges and the risks faced by key manufacturers and the market as a whole. It also analyzes key emerging trends and their impact on present and future development.

Research objectives
To study and analyze the global Decorative Film consumption (value & volume) by key regions/countries, product type and application, history data from 2014 to 2018, and forecast to 2024.
To understand the structure of Decorative Film market by identifying its various subsegments.
Focuses on the key global Decorative Film manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
To analyze the Decorative Film with respect to individual growth trends, future prospects, and their contribution to the total market.

Table of Contents

2019-2024 Global Decorative Film Consumption Market Report

1 Scope of the Report
1.1 Market Introduction
1.2 Research Objectives
1.3 Years Considered
1.4 Market Research Methodology
1.5 Economic Indicators
1.6 Currency Considered

2 Executive Summary
2.1 World Market Overview
2.1.1 Global Decorative Film Consumption 2014-2024
2.1.2 Decorative Film Consumption CAGR by Region
2.2 Decorative Film Segment by Type
2.2.1 Solar Control Window Film
2.2.2 Safety / Security Window Film
2.2.3 General Glass Film
2.2.4 Spectrally Selective Window Film
2.3 Decorative Film Consumption by Type
2.3.1 Global Decorative Film Consumption Market Share by Type (2014-2019)
2.3.2 Global Decorative Film Revenue and Market Share by Type (2014-2019)
2.3.3 Global Decorative Film Sale Price by Type (2014-2019)
2.4 Decorative Film Segment by Application
2.4.1 Commercial
2.4.2 Residential
2.4.3 Other
2.5 Decorative Film Consumption by Application
2.5.1 Global Decorative Film Consumption Market Share by Application (2014-2019)
2.5.2 Global Decorative Film Value and Market Share by Application (2014-2019)
2.5.3 Global Decorative Film Sale Price by Application (2014-2019)

3 Global Decorative Film by Players
3.1 Global Decorative Film Sales Market Share by Players
3.1.1 Global Decorative Film Sales by Players (2017-2019)
3.1.2 Global Decorative Film Sales Market Share by Players (2017-2019)
3.2 Global Decorative Film Revenue Market Share by Players
3.2.1 Global Decorative Film Revenue by Players (2017-2019)
3.2.2 Global Decorative Film Revenue Market Share by Players (2017-2019)
3.3 Global Decorative Film Sale Price by Players
3.4 Global Decorative Film Manufacturing Base Distribution, Sales Area, Product Types by Players
3.4.1 Global Decorative Film Manufacturing Base Distribution and Sales Area by Players
3.4.2 Players Decorative Film Products Offered
3.5 Market Concentration Rate Analysis
3.5.1 Competition Landscape Analysis
3.5.2 Concentration Ratio (CR3, CR5 and CR10) (2017-2019)
3.6 New Products and Potential Entrants
3.7 Mergers & Acquisitions, Expansion


12 Key Players Analysis
12.1 Eastman
12.1.1 Company Details
12.1.2 Decorative Film Product Offered
12.1.3 Eastman Decorative Film Sales, Revenue, Price and Gross Margin (2017-2019)
12.1.4 Main Business Overview
12.1.5 Eastman News
12.2 3M
12.2.1 Company Details
12.2.2 Decorative Film Product Offered
12.2.3 3M Decorative Film Sales, Revenue, Price and Gross Margin (2017-2019)
12.2.4 Main Business Overview
12.2.5 3M News
12.3 Solar Gard-Saint Gobain
12.3.1 Company Details
12.3.2 Decorative Film Product Offered
12.3.3 Solar Gard-Saint Gobain Decorative Film Sales, Revenue, Price and Gross Margin (2017-2019)
12.3.4 Main Business Overview
12.3.5 Solar Gard-Saint Gobain News
12.4 Madico
12.4.1 Company Details
12.4.2 Decorative Film Product Offered
12.4.3 Madico Decorative Film Sales, Revenue, Price and Gross Margin (2017-2019)
12.4.4 Main Business Overview
12.4.5 Madico News
12.5 Johnson
12.5.1 Company Details
12.5.2 Decorative Film Product Offered
12.5.3 Johnson Decorative Film Sales, Revenue, Price and Gross Margin (2017-2019)
12.5.4 Main Business Overview
12.5.5 Johnson News
12.6 Hanita Coating
12.6.1 Company Details
12.6.2 Decorative Film Product Offered
12.6.3 Hanita Coating Decorative Film Sales, Revenue, Price and Gross Margin (2017-2019)
12.6.4 Main Business Overview
12.6.5 Hanita Coating News
12.7 Haverkamp
12.7.1 Company Details
12.7.2 Decorative Film Product Offered
12.7.3 Haverkamp Decorative Film Sales, Revenue, Price and Gross Margin (2017-2019)
12.7.4 Main Business Overview
12.7.5 Haverkamp News
12.8 Garware SunControl


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