Research

Microwavable Cups Market: Nissin is using customization as a key strategy for consumer engagement

Press Release

Cups have been long preferred as one of the ideal on-the-go food consumption formats. Rapid urbanization in emerging economies such as India and China, coupled with increase in per capita disposable income has resulted in fast growth in the consumption of case-ready meals, on-the-go. Manufacturers of disposable cups cater to the rising demand for convenient solutions for food consumption, especially considering the fast-paced lifestyle of modern consumers and consumer convenience. Conventional food cup manufacturers used to produce cups that could be reheated in a microwave, to a certain extent. The rise in consumption of convenience foods and snacks such as macaroni, gourmet food, and soup, among others has led to the growth in demand for microwavable cups market.

Conventional cups may consist of an inner-layer of thin plastic, which, if not FDA-approved, is unsafe for microwavable foods. This creates absolute need for microwavable cups which ensure food quality and yet remain heat-resistant. The same trend is expected to continue well beyond the forecast period. Thus, microwavable cups market is expected to witness substantial demand.

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Global microwavable cups market – Segmentation

The global microwavable cups market can be segmented as –

On the basis of materials, the global microwavable cups market has been segmented as –

  • Polypropylene (PP)
  • Polystyrene (PS)
  • Others

Global microwavable cups market – Key Players

Some of the key players operating in the global microwavable cups market are – The Kraft Group, LLC, Interpress Technologies, Inc., Greiner Packaging GmbH, KeepCup, and Capitol Cups, among others.

The global microwavable cups market is characterized by the presence of medium-to-small companies.

Microwavable Cups Market: What lies ahead?

The global microwavable cups market is anticipated to grow with increased adoption of on-the-go food habits, among consumers, especially in the emerging economies, and countries in Africa, which have been witnessing a high rate of urbanization and rise in per capita disposable income. Furthermore, as the consumption of case-ready meals increases, and more consumers prefer eating out to dining-in, the microwavable cups market is expected to witness substantial increase in demand.